Let’s build the SpaceShard brand together!

These guidelines will help us define and build a consistent brand presence and experience across the world.

Use the assets below for your press-related needs. If you have any questions reach out via our contact form.

Brand Core

The following is a series of statements that shape the foundation for the SpaceShard Brand. It should be the single point of origin for brand building.

Mission we exist

Improving user experience and initial versions of dApps inside ecosystem

Working on the economics of the ecosystem and advising new teams on the feasibility of new products
and ideas

Vision we envision

Creating an incubator and accelerator to help not only existing but also new teams join the space with technical, business and marketing practices

Values

Mission we exist

Improving user experience and initial versions of dApps inside ecosystem.

Working on the economics of the ecosystem and advising new teams on the feasibility of new products
and ideas.

Vision we envision

Creating an incubator and accelerator to help not only existing but also new teams join the space with technical, business and marketing practices.

Values

Brand attributes everything we do should feel:

Open

We are inclusive, human, and fun. As our tech reaches the stars, we remain down-to-earth.

Think: Human, Inclusive, Friendly, Warm, Approachable, Community-Driven

Intuitive

Everything in Blockchain is complex. We’re here to make it feel easy. We simplify. We clarify.

Think: Clear, Simple, Usable, Easy

Comprehensive

We cover our bases. We’re building the foundation for a new world. We don’t skimp on the amenities.

Think: Well-documented, Well-supported, Functional, Scalable, Fast

Empathetic

We seek to understand each other, feel the pain, and see things from new perspectives.

Think: Human, Understanding, Caring

Secure

We believe that dealing with people’s money and data is serious business. We prioritize security.

Think: Trustworthy, Technically Superior

logos

Correct usage of the SpaceShard logo is essential for consistent brand communication. Please check twice to ensure you’re using the correct logo.

download logos

Icon

Use in all horizontal contexts.

Horizontal

Use this in more vertical contexts

Horizontal no icon

Use this in more vertical contexts

typography

As an integral part of our brand, the following font family should be used. These typefaces are our unique handwriting and add emphasis to the personality of our identity. Like our code, our brand typefaces are also Open Source for maximum accessibility.

01

Aeonik

A MONOLITH
ON THE LUNAR SURFACE

02

adversal

A MONOLITH
ON THE LUNAR SURFACE

03

space-mono

A MONOLITH
ON THE LUNAR SURFACE

Colors

The primary Shard Labs palette is simple and neutral. Blacks, whites, and warm grays. These colors represent the Shard Labs Infrastructure.

Chartereuse

HEX

#D9FD00

CMYK

14%, 0%, 100%, 1%

RGB

217, 253, 0

Pantone

396 C

lavender indigo

HEX

#928EE

CMYK

39%, 70%, 0%, 7%

RGB

146, 72, 238

Pantone

265 C

off white

HEX

#EFEFEF

RGB

239, 239, 239

CMYK

0%, 0%, 0%, 6%

Pantone

663 C C6 C

just white

HEX

#FFFFFF

RGB

255, 255, 255

CMYK

0%, 0%, 0%, 6%

Pantone

7436 C

eerie black

HEX

#1B1B1B

RGB

27, 27, 27

CMYK

0%, 0%, 0%, 89%

Pantone

419 C

off white

HEX

#EFEFEF

RGB

239, 239, 239

CMYK

0%, 0%, 0%, 6%

Pantone

663 C C6 C

just white

HEX

#FFFFFF

RGB

255, 255, 255

CMYK

0%, 0%, 0%, 6%

Pantone

7436 C

eerie black

HEX

#1B1B1B

RGB

27, 27, 27

CMYK

0%, 0%, 0%, 89%

Pantone

419 C

Chartereuse +
lavender indigo